Dossier: Screen Advertising. Introduction
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Published Version
Date
2023
Authors
Caston, Emily
Journal Title
Journal ISSN
Volume Title
Publisher
Film and Screen Media, University College Cork
Published Version
Abstract
The purpose of this dossier is to ask, “What is screen advertising and what relevance, if any, does it have for film and television studies?” Both are large and complex questions, but the second is perhaps the bolder and, therefore, a question that will remain unanswered. It invokes a larger conversation about the nature of film studies in the academy since it emerged within the paradigm of literary studies in Britain and the USA in the 1970s. To answer these questions, the dossier presents interviews with three influential figures from screen advertising production, two reports about advertising archives and an article about the industry in Britain since 1955.
Description
Keywords
Useful cinema , Advertising , British television commercials , Screen industries , Screen studies
Citation
Caston, E. (2023) 'Dossier: Screen Advertising. Introduction', Alphaville: Journal of Film and Screen Media, 25, pp. 61-68. https://doi.org/10.33178/alpha.25.04