Dossier: Screen Advertising. Introduction

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dc.contributor.authorCaston, Emily
dc.contributor.editorCaston, Emilyen
dc.date.accessioned2023-09-05T13:57:14Z
dc.date.available2023-09-05T13:57:14Z
dc.date.issued2023
dc.description.abstractThe purpose of this dossier is to ask, “What is screen advertising and what relevance, if any, does it have for film and television studies?” Both are large and complex questions, but the second is perhaps the bolder and, therefore, a question that will remain unanswered. It invokes a larger conversation about the nature of film studies in the academy since it emerged within the paradigm of literary studies in Britain and the USA in the 1970s. To answer these questions, the dossier presents interviews with three influential figures from screen advertising production, two reports about advertising archives and an article about the industry in Britain since 1955.en
dc.description.statusNot peer revieweden
dc.description.versionPublished Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationCaston, E. (2023) 'Dossier: Screen Advertising. Introduction', Alphaville: Journal of Film and Screen Media, 25, pp. 61-68. https://doi.org/10.33178/alpha.25.04en
dc.identifier.doihttps://doi.org/10.33178/alpha.25.04
dc.identifier.endpage68
dc.identifier.issn2009-4078
dc.identifier.issued25
dc.identifier.journalabbrevAlphavilleen
dc.identifier.journaltitleAlphaville: Journal of Film and Screen Mediaen
dc.identifier.startpage61
dc.identifier.urihttps://hdl.handle.net/10468/14920
dc.language.isoenen
dc.publisherFilm and Screen Media, University College Corken
dc.relation.urihttps://www.alphavillejournal.com/Issue25/HTML/DossierIntroduction.html
dc.rights© 2023, the Author(s). This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.en
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectUseful cinemaen
dc.subjectAdvertisingen
dc.subjectBritish television commercialsen
dc.subjectScreen industriesen
dc.subjectScreen studiesen
dc.titleDossier: Screen Advertising. Introductionen
dc.typeArticle (non peer-reviewed)en
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