Information and nonmarket strategy: Conceptualizing the interrelationship between big data and corporate political activity

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dc.contributor.authorLiedong, Tahiru Azaaviele
dc.contributor.authorRajwani, Tazeeb
dc.contributor.authorLawton, Thomas C.
dc.date.accessioned2021-06-03T08:24:27Z
dc.date.available2021-06-03T08:24:27Z
dc.date.issued2020-05-07
dc.date.updated2021-06-03T08:11:42Z
dc.description.abstractWhile extant research acknowledges the importance of information for corporate political activity (CPA), there is limited understanding of how information is actually used to deploy political strategies. This gap reflects a broader problem in the literature whereby Big Data (BD) research is overly focused on the impact of information on market performance but overlooks the impact on nonmarket performance. In this paper, we draw on the resource-based view to conceptualize the interrelationship between BD (i.e. information) and CPA. We argue that CPA motivates BD investments, which, in turn, shape the organization of CPA and spur the development of data-driven political capabilities. Our conceptual model, which unpacks the intricate linkages between CPA success factors, BD and political capabilities, generates important theoretical, practical and further research implications.en
dc.description.statusPeer revieweden
dc.description.versionAccepted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.articleid120039en
dc.identifier.citationLiedong, T. A., Rajwani, T. and Lawton, T. C. (2020) 'Information and nonmarket strategy: Conceptualizing the interrelationship between big data and corporate political activity', Technological Forecasting and Social Change, 157, 120039 (12pp). doi: 10.1016/j.techfore.2020.120039en
dc.identifier.doi10.1016/j.techfore.2020.120039en
dc.identifier.endpage12en
dc.identifier.issn0040-1625
dc.identifier.journaltitleTechnological Forecasting and Social Changeen
dc.identifier.startpage1en
dc.identifier.urihttps://hdl.handle.net/10468/11438
dc.identifier.volume157en
dc.language.isoenen
dc.publisherElsevier Inc.en
dc.rights© 2020, Elsevier Inc. All rights reserved. This manuscript version is made available under the CC BY-NC-ND 4.0 license.en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en
dc.subjectBig dataen
dc.subjectInformationen
dc.subjectCorporate political activityen
dc.subjectPolitical capabilitiesen
dc.titleInformation and nonmarket strategy: Conceptualizing the interrelationship between big data and corporate political activityen
dc.typeArticle (peer-reviewed)en
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