Big issues for a small technology: consumer trade-offs in acceptance of nanotechnology in food

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dc.contributor.authorHenchion, Maeve
dc.contributor.authorMcCarthy, Mary
dc.contributor.authorDillon, Emma J.
dc.contributor.authorGreehy, Gráinne Maria
dc.contributor.authorMcCarthy, Sinéad N.
dc.contributor.funderTeagascen
dc.contributor.funderFood Institutional Research Measureen
dc.contributor.funderDublin Institute of Technologyen
dc.contributor.funderUniversity College Corken
dc.contributor.funderDepartment of Agriculture, Food and the Marine, Irelanden
dc.date.accessioned2021-11-24T15:45:02Z
dc.date.available2021-11-24T15:45:02Z
dc.date.issued2019-08-13
dc.description.abstractNanotechnology offers many potential applications across the supply chain which could result in a more sustainable agriculture and food system. However, considerable challenges still exist in realising its potential, including consumer acceptance. This research examines consumer perspectives on two different nanotechnology applications (in packaging for chicken fillets and in cheese) using conjoint analysis. A face-to-face survey of 1046 Irish adults was undertaken. It finds that technology has a significant impact on consumer food choices (higher levels of acceptance with traditional technology rather than nanotechnology), that different applications of a technology can result in varying levels of acceptance (higher acceptance for nanotechnology in packaging of chicken fillets rather than in the cheese product) and that offering salient benefits (e.g. health or lower price) can off-set technology concerns in some but not all instances. Differences amongst consumer segments also exist with price having low utility for “health focused consumers” but having high utility for “conventional consumers”.en
dc.description.sponsorshipDepartment of Agriculture, Food and the Marine in Ireland (NDP 2007-2013, Project Reference: 08 RD TAFRC 659)en
dc.description.statusPeer revieweden
dc.description.versionAccepted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.articleid102210en
dc.identifier.citationHenchion, M., McCarthy, M., Dillon, E. J., Greehy, G. and McCarthy, S. N. (2019) 'Big issues for a small technology: consumer trade-offs in acceptance of nanotechnology in food', Innovative Food Science and Emerging Technologies, 58, 102210 (9 pp). doi: 10.1016/j.ifset.2019.102210en
dc.identifier.doi10.1016/j.ifset.2019.102210en
dc.identifier.endpage9en
dc.identifier.issn1466-8564
dc.identifier.journaltitleInnovative Food Science and Emerging Technologiesen
dc.identifier.startpage1en
dc.identifier.urihttps://hdl.handle.net/10468/12263
dc.identifier.volume58en
dc.language.isoenen
dc.publisherElsevieren
dc.rights© 2019 Elsevier Ltd. All rights reserved. This manuscript version is made available under the CC-BY-NC-ND 4.0 licenseen
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en
dc.subjectNanotechnologyen
dc.subjectConsumer acceptanceen
dc.subjectSustainabilityen
dc.subjectAgriculture and fooden
dc.subjectConjoint analysisen
dc.subjectCheesesen
dc.subjectChickensen
dc.subjectCommercializationen
dc.subjectFood productionen
dc.subjectFood scienceen
dc.subjectIndustryen
dc.subjectPricesen
dc.subjectProduct developmenten
dc.subjectSupply chainen
dc.subjectSurveysen
dc.subjectSustainable agricultureen
dc.subjectTraditional technologyen
dc.titleBig issues for a small technology: consumer trade-offs in acceptance of nanotechnology in fooden
dc.typeArticle (peer-reviewed)en
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