Consumer acceptability of beef in regions of the British Isles
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Accepted Version
Date
2018
Authors
Chong, F. S.
Farmer, Linda J.
Hagan, T. D. J.
Moloney, Aidan P.
Kerry, Joseph P.
O’Sullivan, Maurice G.
Journal Title
Journal ISSN
Volume Title
Publisher
Australian Meat Processor Corporation
Published Version
Abstract
Republic of Ireland (ROI) and Northern Ireland (NI) supply beef to both the home market and to Great Britain (GB). A previous study has shown differences in consumer overall liking scores between four cities in the United States [1]. Consequently, beef producers are keen to identify if there are regional differences between consumers from NI, ROI and GB, to market their products more effectively. The Meat Standards Australia (MSA) grading system has been developed to predict beef eating quality based on large scale consumer data [2] and internationally recognized protocols have been developed to conduct these consumer panels. This paper reports the results of an investigation of how regions and socio-demographic factors influence consumer liking of beef.
Description
Keywords
Beef eating quality , Republic of Ireland , Beef , Great Britain
Citation
Chong, F. S., Farmer, L. J., Hagan, T. D. J., Moloney, A. P., Kerry, J. P. and O’Sullivan, M. G. (2018) 'Consumer acceptability of beef in regions of the British Isles', 64th International Congress of Meat Science and Technology, Melbourne, Australia, 12-17 August 2018.
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Copyright
© 2018, the Authors.