Business to digital transformation: a proposed framework for achieving business intelligence alignment

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dc.contributor.authorRussell, Kenneth D.
dc.contributor.authorO'Raghallaigh, Paidi
dc.contributor.authorO'Reilly, Philip
dc.contributor.authorHayes, Jeremy
dc.date.accessioned2018-11-19T10:09:10Z
dc.date.available2018-11-19T10:09:10Z
dc.date.issued2018-09
dc.date.updated2018-11-19T09:56:23Z
dc.description.abstractWith digital disruption comes an emphasis on the importance of organisation alignment, especially prior to any proposed digital transformation (DT). Analysts project that over 70% of the $1.3trillion annual spend on DT will not succeed as intended. Many enterprise transformations begin with brave ambition, yet many CXOs delay making “go / no-go” decisions due to what the authors term the “Business Intelligence (B.I.) Accessibility Principle”.This refers to the high cost of attaining enterprise-wide understanding, or group-cognition, to sustain the complex changes required. Strategic Management cannot merely plan to implement and deliver on strategic vision. Leadership need more adaptable frameworks to pre-emptively support enterprise engagement and alignment if we are to succeed in transformation. Action Design Research (ADR) can aid our thinking, helping conceptualise and examine alignment frameworks critically. ADR can support Management to quickly ‘sense-categorise-respond’ to both organisational and individual needs prior to transformation decisions. These needs are typically ‘dark-data”, or data hardly being analysed, to improve decision making. The Gap-Map framework helps expose such tacit knowledge, key to enterprise-wide transformation success. It allows management to predict the propensity of the organisation for change, and address change through focused behavioural intervention. This paper’s contribution is a B.I. framework where leaders now invest focused time and resources in DT through earlier understanding of potential impacts. This enables managers to strategically utilise behavioural intervention to enable multilateral group cognition and collaboration earlier. Gap-Map value creation is through flagging potentially costly issues and opportunities earlier, allowing transformation initiatives the propensity to succeed.en
dc.description.statusPeer revieweden
dc.description.urihttps://iamireland.ie/annual-conference/2018.htmlen
dc.description.versionAccepted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationRussell, K.D., O'Raghallaigh, P., O'Reilly, P. and Hayes, J. (2018) 'Business to digital transformation: a proposed framework for achieving business intelligence alignment', Irish Academy of Management Annual Conference 2018, University College Cork, 3-5 September. Available at: https://programme.exordo.com/iam2018/delegates/presentation/153/ (Accessed: 19 November 2018)en
dc.identifier.urihttps://hdl.handle.net/10468/7125
dc.language.isoenen
dc.publisherIrish Academy of Managementen
dc.relation.ispartofIrish Academy of Management Annual Conference 2018
dc.relation.urihttp://programme.exordo.com/iam2018/delegates/presentation/153/
dc.rights© 2018, the Authors. All rights reserved.en
dc.subjectDigital transformationen
dc.subjectBusiness intelligenceen
dc.subjectGap-Map frameworken
dc.subjectBehavioural interventionen
dc.titleBusiness to digital transformation: a proposed framework for achieving business intelligence alignmenten
dc.typeConference itemen
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