Has competition in the market for subscription sports broadcasting benefitted consumers? The case of the English Premier League
|This paper investigates the peculiar nature of competition in the broadcasting market for live English Premier League matches in the United Kingdom. Following the movement from free-to-air to subscription television in 1992, British Sky Broadcasting secured a monopoly on live broadcasting rights. The exclusive arrangements were later found to be in breach of European competition law and resulted in competition from the start of the 2007-2008 season. However, competition has not reduced prices charged to consumers. Both the overall cost to consumers and the price per game are higher with competing broadcasters than under a monopoly.
|Butler, R. and Massey, P. 'Has Competition in the Market for Subscription Sports Broadcasting Benefited Consumers? The Case of the English Premier League', Journal of Sports Economics, In Press, doi: 10.1177/1527002518784121
|Journal of Sports Economics
|© 2018 The Authors. Reprinted by permission of SAGE Publications. The published version of record is available at https://doi.org/10.1177/1527002518784121
|Has competition in the market for subscription sports broadcasting benefitted consumers? The case of the English Premier League