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Information and nonmarket strategy: Conceptualizing the interrelationship between big data and corporate political activity
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Accepted Version
Date
2020-05-07
Authors
Liedong, Tahiru Azaaviele
Rajwani, Tazeeb
Lawton, Thomas C.
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier Inc.
Published Version
Abstract
While extant research acknowledges the importance of information for corporate political activity (CPA), there is limited understanding of how information is actually used to deploy political strategies. This gap reflects a broader problem in the literature whereby Big Data (BD) research is overly focused on the impact of information on market performance but overlooks the impact on nonmarket performance. In this paper, we draw on the resource-based view to conceptualize the interrelationship between BD (i.e. information) and CPA. We argue that CPA motivates BD investments, which, in turn, shape the organization of CPA and spur the development of data-driven political capabilities. Our conceptual model, which unpacks the intricate linkages between CPA success factors, BD and political capabilities, generates important theoretical, practical and further research implications.
Description
Keywords
Big data , Information , Corporate political activity , Political capabilities
Citation
Liedong, T. A., Rajwani, T. and Lawton, T. C. (2020) 'Information and nonmarket strategy: Conceptualizing the interrelationship between big data and corporate political activity', Technological Forecasting and Social Change, 157, 120039 (12pp). doi: 10.1016/j.techfore.2020.120039