Where is the crowd?

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dc.contributor.author Warren, Stephen
dc.contributor.author Gleasure, Robert
dc.contributor.author O'Reilly, Philip
dc.contributor.author Feller, Joseph
dc.contributor.author Li, Shanping
dc.contributor.author Christoforo, Jerry
dc.contributor.editor Maedche, Alexander
dc.contributor.editor vom Brocke, Jan
dc.contributor.editor Hevner, Alan
dc.date.accessioned 2017-08-11T08:39:03Z
dc.date.available 2017-08-11T08:39:03Z
dc.date.issued 2017
dc.identifier.citation Warren, S., Gleasure, R., O’Reilly, P., Feller, J., Li, S., Christoforo, J. 2017. Where is the crowd?. In: Maedche, A., vom Brocke, J., Hevner, A. (eds.) Designing the Digital Transformation: DESRIST 2017 Research in Progress Proceedings of the 12th International Conference on Design Science Research in Information Systems and Technology. Karlsruhe, Germany. 30 May - 1 Jun. Karslruhe: Karlsruher Institut für Technologie (KIT), pp. 172-179 en
dc.identifier.startpage 172
dc.identifier.endpage 179
dc.identifier.issn 2194-1629
dc.identifier.uri http://hdl.handle.net/10468/4455
dc.description.abstract Crowdfunding has received increasing attention in the financial services space in the past few years. This is because crowdfunding has become a viable alternative to traditional capital investment and thus a threat to investors in that sector. Various platforms exist which allow fundraisers to pitch an idea and spread awareness with the intention of acquiring backers. Most backers of crowdfunding campaigns come to the platform with the fundraiser rather than from the platform itself [25]. Fundraisers must find and engage a crowd and not rely on the platform for provision of the crowd. This paper sets out four action design principles for identifying and engaging a crowd. Using a boundary object theory approach, the crowdfunding campaign is broken down based on backer’s social worlds which define the crowd and their interests. en
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.publisher Karlsruher Institut für Technologie (KIT) en
dc.relation.ispartof Designing the Digital Transformation: DESRIST 2017 Research in Progress Proceedings of the 12th International Conference on Design Science Research in Information Systems and Technology. Karlsruhe, Germany. 30 May - 1 Jun.
dc.relation.uri https://publikationen.bibliothek.kit.edu/1000069452
dc.relation.uri http://desrist2017.kit.edu/
dc.rights ©2017, The Author(s). This document is licensed under the Creative Commons Attribution – Share Alike 4.0 International License (CC BY-SA 4.0): https://creativecommons.org/licenses/by-sa/4.0/deed.en en
dc.rights.uri https://creativecommons.org/licenses/by-sa/4.0/deed.en
dc.subject Crowdfunding en
dc.subject Boundary object theory en
dc.subject Social worlds en
dc.subject Design science en
dc.title Where is the crowd? en
dc.type Conference item en
dc.internal.availability Full text available en
dc.description.version Published Version en
dc.description.status Peer reviewed en
dc.internal.conferencelocation Karlsruhe, Germany.
dc.internal.IRISemailaddress r.gleasure@ucc.ie en
dc.internal.IRISemailaddress jfeller@ucc.ie en


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©2017, The Author(s). This document is licensed under the Creative Commons Attribution – Share Alike 4.0 International License (CC BY-SA 4.0): https://creativecommons.org/licenses/by-sa/4.0/deed.en Except where otherwise noted, this item's license is described as ©2017, The Author(s). This document is licensed under the Creative Commons Attribution – Share Alike 4.0 International License (CC BY-SA 4.0): https://creativecommons.org/licenses/by-sa/4.0/deed.en
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