Stepping out of the ivory tower for ocean literacy

Show simple item record Kopke, Kathrin Black, Jeffrey Dozier, Amy 2019-11-20T06:03:58Z 2019-11-20T06:03:58Z 2019-02-19
dc.identifier.citation Kopke, K., Black, J. and Dozier, A.E., 2019. Stepping out of the Ivory Tower for Ocean Literacy. Frontiers in Marine Science, 6, (60). DOI:10.3389/fmars.2019.00060 en
dc.identifier.volume 6 en
dc.identifier.doi 10.3389/fmars.2019.00060 en
dc.description.abstract The Ocean Literacy movement is predominantly driven forward by scientists and educators working in subject areas associated with ocean science. While some in the scientific community have heeded the responsibility to communicate with the general public to increase scientific literacy, reaching and engaging with diverse audiences remains a challenge. Many academic institutions, research centers, and individual scientists use Social Network Sites (SNS) like Twitter to not only promote conferences, journal publications, and scientific reports, but to disseminate resources and information that have the potential to increase the scientific literacy of diverse audiences. As more people turn to social media for news and information, SNSs like Twitter have a great potential to increase ocean literacy, so long as disseminators understand the best practices and limitations of SNS communication. This study analyzed the Twitter account of MaREI – Ireland’s Centre for Marine and Renewable Energy – coordinated by University College Cork Ireland, as a case study. We looked specifically at posts related to ocean literacy to determine what types of audiences are being engaged and what factors need to be considered to increase engagement with intended audiences. Two main findings are presented in this paper. First, we present overall user retweet frequency as a function of post characteristics, highlighting features significant in influencing users’ retweet behaviour. Second, we separate users into two types – INREACH and OUTREACH – and identify post characteristics that are statistically relevant in increasing the probability of engaging with an OUTREACH user. The results of this study provide novel insight into the ways in which science-based Twitter users can better use the platform as a vector for science communication and outreach. en
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.publisher Frontiers Media en
dc.rights © 2019 Kopke, Black and Dozier en
dc.rights.uri en
dc.subject Ocean literacy en
dc.subject Science Communication en
dc.subject Public Engagement en
dc.subject Twitter en
dc.subject Social networking sites en
dc.subject Sentiment analysis en
dc.title Stepping out of the ivory tower for ocean literacy en
dc.type Article (peer-reviewed) en
dc.internal.authorcontactother Kathrin Kopke, MaREI Centre, Environmental Research Institute, University College Cork, Cork, Ireland. +353-21-490-3000 Email: en
dc.internal.availability Full text available en
dc.description.version Published Version en
dc.description.status Peer reviewed en
dc.identifier.journaltitle Frontiers in Marine Science en
dc.internal.IRISemailaddress en
dc.identifier.articleid 60 en
dc.relation.project info:eu-repo/grantAgreement/SFI/SFI Research Centres Supplement/12/RC/2302s/IE/Marine Renewable Energy Ireland (MaREI) - EU Grant Manager/ en
dc.identifier.eissn 2296-7745

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© 2019 Kopke, Black and Dozier Except where otherwise noted, this item's license is described as © 2019 Kopke, Black and Dozier
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