A different perspective on consumer engagement: exploring the experience of using health apps to support healthier food purchasing

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dc.contributor.authorFlaherty, Sarah Jane
dc.contributor.authorMcCarthy, Mary
dc.contributor.authorCollins, Alan M.
dc.contributor.authorMcAuliffe, Fionnuala M.
dc.contributor.funderHealth Research Boarden
dc.date.accessioned2021-06-02T10:52:26Z
dc.date.available2021-06-02T10:52:26Z
dc.date.issued2019-02-18
dc.date.updated2021-06-02T09:40:58Z
dc.description.abstractHealthy food purchasing behaviour may be facilitated through the use of health apps if used for the necessary time period. However, little is known on the factors that influence the user experience and facilitate or impede their continued use. The purpose of the present research is to explore the lived experience of using a health app to support healthier food purchasing behaviour. Findings identify the presence of behaviour change motivation and anticipated effort levels as drivers of app engagement. It appeared that behavioural, cognitive and emotional dimensions of engagement may influence one another, driven by contextual influences, to simultaneously contribute to the intrinsic experience of engagement. The research makes practical and theoretical contributions to the consumer engagement literature and highlights the need to focus on understanding and capturing the specific engagement context to better understand engagement.en
dc.description.sponsorshipHealth Research Board (HRB Centre for Health & Diet Research, Grant Reference HRC/2014/13, and conducted as part of the SPHeRE Programme, Grant Number SPHeRE/2013/1)en
dc.description.statusPeer revieweden
dc.description.versionAccepted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationFlaherty, S. J., McCarthy, M. B., Collins, A. M. and McAuliffe, F. M. (2019) 'A different perspective on consumer engagement: exploring the experience of using health apps to support healthier food purchasing', Journal of Marketing Management, 35 (3-4), pp. 310-337. doi: 10.1080/0267257X.2019.1576756en
dc.identifier.doi10.1080/0267257X.2019.1576756en
dc.identifier.endpage337en
dc.identifier.issn0267-257X
dc.identifier.journaltitleJournal of Marketing Managementen
dc.identifier.startpage310en
dc.identifier.urihttps://hdl.handle.net/10468/11433
dc.identifier.volume35en
dc.language.isoenen
dc.publisherTaylor & Francisen
dc.relation.urihttps://www.tandfonline.com/doi/full/10.1080/0267257X.2019.1576756
dc.rights© 2019 Westburn Publishers Ltd. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 18 Feb 2019, available online: http://www.tandfonline.com/10.1080/0267257X.2019.1576756en
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/en
dc.subjectUser experienceen
dc.subjectEngagementen
dc.subjectHealthy eatingen
dc.subjectFood purchasingen
dc.subjectAppen
dc.subjectSelf-congruenceen
dc.subjectMobile appsen
dc.subjectBrand engagementen
dc.subjectBehavior-changeen
dc.subjectCustomer engagementen
dc.subjectSelf-concepten
dc.subjectAdultsen
dc.subjectWomenen
dc.subjectPerceptionsen
dc.subjectIntentionsen
dc.subjectDieten
dc.titleA different perspective on consumer engagement: exploring the experience of using health apps to support healthier food purchasingen
dc.typeArticle (peer-reviewed)en
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